Don José Select was a project that intended to elevate pre-rolls in the cannabis industry. The idea was to show people that cannabis could be taken as seriously as something like wine. What the owner noticed was that cannabis packaging lacked a sense of sophistication. That’s where I came in. He wanted me to design a brand and style for his company that would feel elevated while still appealing to the main consumers.

Brand Strategy, Brand Identity, Product Photography, Packaging.

I designed a brand that incorporated fun and eye catching photography that paired nicely with the elegant design style I created. What I found was that I could design a sophisticated look and feel for the brand without compromising on the “cool” factor.