Owner Alex Roberts has been roasting since the 90’s. He and his team are comprised of master roasters with decades of experience and tons of respect in the Bay Area coffee scene.

Roast Co. is a coffee roaster that sells beans, equipment, white labels, and rents out warehouse space to other coffee companies. The warehouse is tucked away in the warehouse district in West Oakland.

Original logo was designed by Dan Greta Design. I was asked to freshen up the brand with new brand colors, assets, packaging, and photography.

Re-brand, Packaging, Merch, Product Photography, Website.

The re-brand had to stand the test of time. I knew I had to design the brand in a way that would feel classic & timeless. While also working well in the current market.