El Fenix is a mobile food truck serving the greater Sacramento area. They serve all the classic Mexican food truck essentials. The owners are from Mexico and wanted to bring their talented cooking to California.

The design of the truck had to stand out from the side of the road to catch people’s attention while driving by. But also had to work well at a catering event.

Brand Identity, Truck Wrap, Menu Design

The logo had to be as bold as the flavors of their food. The concept of the logo was to be bold and something that you could easily read while driving by.